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Best Ways to Get Your Brand Noticed by People in Pakistan
CategoriesApartments Business Investments Real Estate Skyward Blogs tips & tricks

Best Ways to Get Your Brand Noticed by People in Pakistan

By Skyward,
Marketing Your Brand
Marketing Your Brand

Best Ways to Get Your Brand Noticed by People in Pakistan: Consumers of today require creativity and personality from businesses today. Due to a comparatively better accessibility to resources and tools, the market now has a strong competition among businesses. The businesses that fail to keep up with the fast-changing trends and create something new fail to keep the customers’ attention engaged. That is exactly why if you are thinking of advertising your brand to the masses, there are certain things you need to consider and get in order.

  • Marketing Your Brand

Marketing is a skill that not everyone possesses. If you already have someone on your team who is an expert at it, then you are off to a good start. However, if you do not have anyone, it is in your best interest to hire or outsource experts of the field.

These are some of the steps you should follow to get people talking about you (great things of course!).

  • Get Trademarked

An eye-catching logo and name are one that stays in the minds of the customers. Once you have established your unique identity, the next step is to get it trademarked. This step brings consistency across all your platforms and gives your brand credibility in the eyes of the customer.

  • Have an Online Presence

Today everyone scrolls through their socials to find businesses or products that can solve their problems and cater to their pain points. This is what you can take advantage of and establish your very own online presence. This way people will be able to find you and get in direct contact with you.

  • Improve Customer Service
Improve Customer Service
Improve Customer Service

Customer service defines your attitude towards customers and your company goals. People appreciate when brands answer their questions and can help them out when they need it. Make sure your team knows how to address and deal with customers and their queries.

  • Create A Website and Optimize It
Website Optimization
Website Optimization

No business can reach its true potential without an official website that acts as its central platform for customers to visit. Your website is your identity badge, people associate you and understand your product through it. If you are part of the real estate industry, you should not only focus on making it easy to navigate but also optimize it for related and popular keywords. Your potential prospects may search for ‘apartments to buy’, ‘real estate in Islamabad’, ‘best real estate projects in Pakistan’. Your job is to cater to these keywords and provide them answers to it. Are they looking for a great real estate project to investment in? Show them potential options like Skyward Tower located in business district Bahria town.

  • Be Unique
Be Unique
Be Unique

As we have mentioned above, be uniquely yourself. Having your own identity, catchy name and tone can set you apart from your competition. A big part of getting your brand noticed is finding a niche that fits your perfectly. After distinguishing yourself from others, you can go on to dominate the searches, slowly but surely.

Conclusion

There are effective tools and marketing strategies that are accessible to business owners to make sure that they get the attention from the consumers. The secret lies in understanding what to focus on among the vast options available to you and how much to invest in it. This is why knowing your business and its target audience is crucial to making marketing decisions and campaigns. Especially in the real estate industry, your reputation and credibility are what get your name out there for people to know and trust you enough to buy from you. That’s’ all from blog “Best Ways to Get Your Brand Noticed by People in Pakistan“.

How To Guide on Expanding Your Business in Pakistan
CategoriesApartments Business Investments Real Estate Skyward Blogs

A How To Guide on Expanding Your Business in Pakistan

By Skyward,

Have you evert thought about how to expand your business in Pakistan? If yes, then this blog is for you. It is important to understand the fundamentals of scaling a business to successfully expand your business, whether nationally or internationally. There are many things that one needs to be mindful of and deal with when expanding a business. From sales and marketing to taxes and corporate compliance, taking care of everything is important. By focusing and looking at things in perspective, you can map out a plan that works for you to grow your business. 

Strategies for Expanding Your Business

  1. Research the Competition in Your Industry
  2. Leverage Global Social Platforms
  3. Research Your Real Estate
  4. Diversify the Offer Lineup
  5. Form Strategic Partnerships

Here are steps you should follow for expanding your business in Pakistan.

Research the Competition in Your Industry

How To Guide on Expanding Your Business in Pakistan

When you are thinking of entering a market, researching your competition should be on top of your list of agendas. This research should not only be on the physical business operations but also their online presence and image. See what they are doing right, and consequently, what they need to improve on.

Having knowledge of your competition, can help you scale any business and devise strategies that can be relevant and beneficial to you. If some action proves to be working for your competition in the same industry, then it is likely to work for your business as well.  

Leverage Global Social Platforms

In today’s day and age, it is a given for any business to take advantage of the online social platforms available. The modern technology used by the people on a daily basis holds immense potential to give a business exposure and reach to its target audience. These global social platforms like Facebook and Instagram allow one to create their brand identity and manage their perception.

Guide on Expanding Your Business in Pakistan

If you have a business based on the idea of ecommerce, selling products online to people of a specific or broad area is possible easily through these global platforms. Use these platforms to grow your business quickly, successfully setting up and expanding as you plan.  

Research Your Real Estate

Every business needs its base of operations. Want to establish a business in Pakistan? Do your research and find the best real estate developers in Pakistan who can get you started.

Getting the help of a real estate developer can help you understand what your business will need in terms of location and the real estate itself. They can guide you and suggest the best possible options that you can consider. The location of your business matters greatly and can affect its success and failure, even with great products and services. If you are setting up a franchise, looking into business districts with the best shopping mall in Pakistan like Skyward Towers, can help you get great access to an already existing customer base pool.

Diversify the Offer Lineup

People love variety. Being diverse is the new normal for businesses if they want to get mass acceptance and sales from the target audience. Introducing multiple quality products that are relevant to the target audience and unique to that area makes the process of expanding your business feel like a breeze.

Think about what complementary products and services you can offer along with the sale. To be able to grow successfully, you need to bring change and introduce new opportunities to the customer. This keeps things from becoming mundane and keeps the interest of the customers.

Form Strategic Partnerships

Expanding Your Business in Pakistan

Strategic partnerships are great way to establish your business and help it expand over a larger geographic area. Forming partnerships with the right companies and people can make a great difference in your success. Which is why, it is important that you conduct your research on the companies that would be the best option for your business. There needs to be a common goal and shared interest areas for the partnership to work in an effective manner.

It is a hard job finding the perfect partner but when done right, it can allow you to reach a wide range of customers at a faster rate. You should take the initiative to approach companies and propose opportunities and what they gain from working together.  

Conclusion

Determination to see through this long and tiring process, is sure to enable you to clinch sale after sale, captivating your audiences. There is no one set way of doing things. It is up to you to see and decide for yourself what works for you. So, research away and start acting on those plans! That’s all on guide for how to Expand Your Business in Pakistan. That’s all from blog on “How to expand your business in Pakistan”.

 

Challenges Faced by Pakistan’s Economy Due to COVID-19
CategoriesInvestments Real Estate Skyward Blogs

Challenges Faced by Pakistan’s Economy Due to COVID-19

By Skyward,

Challenges Faced by Pakistan’s Economy Due to COVID-19: COVID-19 has struck the world with an unexpected crisis that no one was prepared for – Pakistan being no exception. The novel coronavirus dismantled economies worldwide, with the developing third world countries bearing the brunt of the damage due to their weaker institutions and unstable political and social conditions.

COVID-19 Impact on Pakistan’s Economy

In the recent few weeks, the COVID-19 situation has started getting precarious in Pakistan again with the rising numbers of cases and deaths reported per day. The major cities of Pakistan have a much higher positivity rate with hospitals reaching maximum capacity and resources running thin. These serious circumstances led to the government taking action to control the spread of the virus and minimize the potential threat that lurks very near.

The basic course of action for many governments around the world has been to impose lockdowns that limit the activity of people and businesses, thus controlling the spread of the novel coronavirus due to social interactions. These social impositions though necessary, have brought forward another major issue for Pakistan, with its economy taking a hit and suffering losses because of small and medium sized businesses being forced to shut down due to lack of business and sales.

Commercial markets, amusement parks, restaurants, marriage halls and cinemas have all been put under control or closed under law to discourage movement of people and social gatherings. These steps have been taken for the safety of the people but many are raising complaints because of them being laid off of work and struggling to earn money to support their families. Pakistan already has a strained economy and the present government inherited a vulnerable and debt-ridden economy, so the recent events have presented a grave challenge for the country.

Outbreaks of such scale also put the focus on the fractured health system and institutions of Pakistan that are struggling to keep up with the needs and requirements of the current pandemic head-on. There are limited resources available for the health sector to deal with the crisis and is struggling to remain afloat.

A downturn in the GDP of Pakistan has been observed due to the current situation however, the growth rate of the country which took a downward turn in 2020 with a figure of -0.39% is now expected to recover with a growth rate of 1.5% states IMF. Investments also dropped with investors being uncertain about economic performance, with Foreign Direct Investment (FDI) in power, telecom and financial services dropping especially. Real estate sector of Pakistan also suffered with a decline in real estate investments, leading to many problems to arise for real estate developers in the country.

What is the Way Forward?

This past year has been a hard one for everyone, with people losing their loved ones to people struggling to obtain basic resources to fulfill their living needs. However, the problem is still very present and requires attention of everyone. The current state of affairs is prone to take a turn for the worse if the common people do not realize the part they play in the improvement or decline of the crisis.

Everyone is accountable for their actions and have a responsibility to follow the SOPs provided by the government and health officials. Practice social distancing, limit your activity and get vaccinated when eligible, to overcome this crisis for a safer and stable future.  That’s all from blog “Challenges Faced by Pakistan’s Economy Due to COVID-19”

Real Estate's Role in Improving Pakistan's Economy
CategoriesInvestments Real Estate Skyward Blogs

Real Estate’s Role in Improving Pakistan’s Economy

By Skyward,

Real Estate’s Role in Improving Pakistan’s Economy: Real estate has always been an important part of Pakistan’s economy but has been neglected as a potential source of economic growth and improvement. However, that is all changing with the renewed focus of the incumbent government towards this industry.

The real estate sector is a diverse and broad area revolving around not only property dealings, but also housing, construction, hoteling, retailing and renting of spaces for business and personal purposes. The real estate industry is a great way to revitalize and strengthen the Pakistani economy because of its ties with other allied industries involved in the construction process. More than 200 industries are involved and intertwined with real estate ranging from provision of cement and raw materials to cables and electric fittings in the properties and buildings. Inspecting the performance of these allied industries, we can observe that construction and housing sectors contribute more than 9 percent to the country’s GDP.

In the past there have been governments who failed to establish proper regulatory framework and work towards improving the real estate sector to enhance its positive impact on the economy and overall GDP. This led to the sector facing obstacles to grow and reach its potential, unable to play a central part in the revival of Pakistan’s economy.

Potential of Real Estate in Pakistan

Digitalization of Real Estate Data

The real estate sector has come under the limelight due to the government realizing and taking action to improve the industry and use it to bring in local and foreign real estate investments. One of the biggest problems faced by investors when they are considering investing in real estate in Pakistan is the lack of transparency and reliability of information, which tends to turn people away. The current government has launched initiatives to digitalize real estate data for accountability and transparency that gives confidence to investors in their investments.

Local and Foreign Investments

Overseas Pakistanis tend to invest in real estate rather than opting to run a business. The sector is set up to experience exponential growth in the coming years with increased investments and remittances being paid.

On the other hand, there are more and more Pakistanis who are showing interest in premium housing and secure living areas. The concept of gated communities with access to amenities and recreational places are becoming increasingly popular. Property developers are focusing their investments and efforts in the best construction services to attract investments and interest of people to purchase properties in these designated areas. Such projects boost the construction and housing efforts for a growing population and encourage buying and selling of land in Pakistan.

Providing Affordable Living

The country has been constantly met with an issue of providing shelter to the poor. The government understands that this problem cannot be resolved without the collaboration of real estate developers and investors with the government body. These major parties of the real estate sector play an important role in making it possible to introduce affordable living for the citizens of Pakistan.

Conclusion

With the proper planning and investments in the industry, real estate can become the backbone of Pakistan’s economy. There is a large potential in the real estate industry with growth in this sector opening up massive employment opportunities for people in all levels. Improved tourism and foreign relationships will lead to an improved performance and contribution of the real estate sector, bringing in more investments and revenue for the government. That’s all in blog “Real Estate’s Role in Improving Pakistan’s Economy”.